Effective Date July 26th, 2023

Standards of Excellence, (SOE), (individually and collectively, the “Company”, “we”, “us”, and “our”), value your privacy. In this Privacy Policy (the “Policy”), we describe how we collect, use, and disclose the information we obtain when you visit our websites, which include and, and any other websites that link to this Policy (the “Sites”), use our mobile applications, and in our offline interactions with you (collectively the “Services”).   

We refer to SOE as the DBA for Vivienne J Lynn as a sole proprietor. When you enroll your student in SOE, we will collect certain information about you and your student – as described below – to use exclusively to provide the services purchased. This Policy applies to all information collected at the website, payment systems, Learning Management System (LMS) and emails. It does not apply to any other information our service providers may systematically collect. 


We collect information about you directly as well as systematically through your use of internet services and third-party providers.

Information We Collect Directly from You

When you inquire about our Services we may collect your name, phone number, address, ZIP Code, and email.

As part of the intake process, we will collect additional information from the student’s parents (or guardians) about the student, including name, age, gender, birth date, health history, educational history, presence of any learning difficulties, names of parents and siblings, parents’ contact information, and emergency contact information.  In addition, we also collect information about the student’s parents (or guardians), including marital status, contact information, and occupation.

Information regarding any student who is a minor must only be provided by the student’s parent or legal guardian.

If you pay fees or tuition through one of the online pay portals, we may collect credit card information.

We do not sell this information!

Information We Collect Automatically

We may collect the following information automatically about you and your use of our Site through cookies, web beacons, and other current and future technologies: your domain name; your browser type and operating system; web pages you view; links you click; your IP address; the length of time you visit our Sites; and the referring URL, or the webpage that led you to our Site, and the following: access time, browser type, device ID, domain name, IP address, page views and referring URL. We may combine this information with other information that we have collected or will collect, about you, including, where applicable, your name, email address, and other personal information.  Please see the section “Cookies and Other Tracking Mechanisms” below for more information.

We do not sell this information!

Third Parties or Publicly Available Sources

We may receive information about you from third parties and public sources such as:

·       Order & Payment. When you make a purchase online, you will be re-directed to our commerce platform vendor. We do not receive your full credit card, debit card or other financial information when you make a payment; such information is provided directly to the vendor. However, we do receive information about your purchase and your contact information (e.g. name, credit card type, last four digits of your credit or debit card number, email address, mailing address, phone number). We keep a record of your purchases. We may collect tax identification numbers you submit for tax-exempt purposes.


We may use your information to:

·       Communicate with you about our educational services to respond to your inquiries and for other current and future customer service purposes.

·       To evaluate students as part of the enrollment process to determine the services we believe appropriate and throughout their enrollment to measure performance.

·       Contact you via email, SMS text message, telephone, or standard mail to inform you about educational, tutoring, or test prep services or about events and promotions (including by sending you e-newsletters, marketing communications, and announcements from us and our education partners.


We may share your information, including your personal information, as follows:

·       In response to legal process. We may disclose the information we collect from you to comply with the law, judicial proceedings, court orders, or other legal processes, such as in response to court orders or subpoenas.

·       To protect us and others. We may disclose the information we collect from you when we believe it is necessary to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Use or this Policy, or as evidence in litigation in which we or our franchisees are involved.    


We and our third-party service providers use cookies and other tracking mechanisms to track information about your use of our Site. We may combine this information with other personal information we collect from you (and our third-party service providers may do so on our behalf).

Cookies. Cookies are alphanumeric identifiers that we transfer to your device through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Sites, while others allow us to track your activities at our Sites. There are two types of cookies: session and persistent cookies.

·       Session cookies. Session cookies exist only during an online session. They disappear from your computer when you close your browser or turn off your computer. We use session cookies to allow our systems to uniquely identify you during a session or while you are logged into the Sites. This allows us to process your online transactions and requests and verify your identity after you have logged in, as you move through our Sites.

·       Persistent cookies. Persistent cookies remain on your computer after you have closed your browser or turned off your computer. We use persistent cookies to track aggregate and statistical information about user activity and to display advertising both on our Sites and on third-party sites.

Disabling cookies. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site who disable cookies will be able to browse certain areas of the Site, but some features may not function.


We use automated devices and applications, such as Google Analytics, to evaluate usage of our Sites. We also may use other analytics and tools to evaluate our Sites and Services. We use these tools to help us improve our Sites and Services and performance and user experiences. These entities may use cookies and other tracking technologies to perform their services.

We may also implement additional add-on services to Google Analytics, such as:

·       Demographics and Interest Reporting, which gathers information such as the age and gender of users, along with certain interests those users express through their purchasing activities and other online activities, by tracking users across websites and across time.

·       Remarketing with Google Analytics, which uses user behaviors on our Site and within our App to help us identify users for our remarketing campaigns.

·       Google Display Network Impression Reporting, which provides us information about how often our ads are shown.

To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “How Google uses data when you use our partners’ sites or apps.” You may download the Google Analytics Opt-out Browser Add-on for each web browser you use, but this does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on Websites.

Video Content.  Our websites contain videos and embedded content, provided by us and other third parties, including visible content and/or feeds scripts embedded in the websites’ code.  We and such other parties may collect data about how you interact with such content. For example, YouTube may collect usage data on videos embedded on the websites. Even if you do not watch videos, YouTube may still collect certain information about your interactions with our websites, if you are signed into your YouTube account or Google account when accessing our websites.  YouTube, LLC, is owned by Google. Please see Google’s Privacy Policy for more information.

Maps.  The websites contain maps provided by third parties and/or service providers to help you locate nearby centers. We and such other parties may collect data about how you interact with the maps. For example, Google may collect usage data on maps embedded on the websites. Even if you do not interact with the maps, Google may still collect certain information about your interactions with our websites if you are signed into your Google account when accessing our websites. Please see Google’s Privacy Policy for more information. 


Our Sites may contain links to third-party websites. Any access to, and use of, such linked websites is not governed by this Policy but instead is governed by the privacy and other policies of those third-party websites. We are not responsible for the information practices of such third-party websites.  When you leave our Sites, we encourage you to read the privacy policy of every website you visit.


We have implemented commercially reasonable precautions to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite these efforts, no data security measures can guarantee 100% security.   


Our Sites are not directed at children under 13. We do not knowingly collect, use, or share personal information from children under 13 without appropriate parental consent. If a parent or legal guardian learns that their child provided us with personal information without his or her consent, please contact us and we will make commercially reasonable attempts to delete such personal information.


We do not provide any services outside of the United States. The use of our Sites will result in the transfer of information to us in the United States.  If you access these Sites, this Privacy Policy will apply to the Personal Information we collect, use, and distribute. 


This Policy is current as of the Effective Date set forth above. We may change this Policy at any time and from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Sites. If we make any changes to this Policy that materially affect our practices about the personal information we previously collected from you, we will endeavor to provide you with notice in advance of such change by highlighting the change on our Sites. 

For more information concerning your use of the Sites, including copyright protections, termination of use, and related issues, refer to our Terms of Use


We collect personal information for the purpose of doing business, providing services, and obeying the law. We recognize that we may inadvertently collect and store other data points and meta data through business automation and service delivery. We take our responsibility to safeguard this information seriously.


If you have questions or concerns regarding our Privacy Policy, please contact us at:

Standards of Excellence – Privacy Policy
100 Spanish Oak Cir
Georgetown, TX. 78628


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